---
title: "Displaying items by tag: Customer Feedback"
url: https://theopinioncompany.com/index.php/thoughts/itemlist/tag/Customer Feedback/
description: "The Opinion Company - We Discover Consumer Insights and Help Clients Bridge the Gaps Between Customer Expectations and Customer Experience"
---

# Displaying items by tag: Customer Feedback

## [Is customer experience really driving your business?](https://theopinioncompany.com/index.php/thoughts/item/20-is-customer-experience-really-driving-your-business)

Published in [Barriers and delights](https://theopinioncompany.com/index.php/thoughts/itemlist/category/5-barriers-and-delights)

Tuesday, 15 August 2017 16:51

Are the results of your customer experience measurement fully embedded in your business and used to inform strategy and drive customer-centric business activities?

[Read more...](https://theopinioncompany.com/index.php/thoughts/item/20-is-customer-experience-really-driving-your-business)

## [Are you really measuring the right things?](https://theopinioncompany.com/index.php/thoughts/item/19-are-you-really-measuring-the-right-things)

Published in [Barriers and delights](https://theopinioncompany.com/index.php/thoughts/itemlist/category/5-barriers-and-delights)

Tuesday, 18 July 2017 12:49

Many businesses fall into the trap of measuring absolutely everything. After all, if you have lots of numbers you are bound to find something of significance. Really?

[Read more...](https://theopinioncompany.com/index.php/thoughts/item/19-are-you-really-measuring-the-right-things)

## [Are your research efforts hurting the customer experience?](https://theopinioncompany.com/index.php/thoughts/item/17-are-your-research-efforts-hurting-the-customer-experience)

Published in [Barriers and delights](https://theopinioncompany.com/index.php/thoughts/itemlist/category/5-barriers-and-delights)

Wednesday, 10 May 2017 14:03

Creating a positive customer experience is now the focus for many businesses. But how many realise that the act of measuring customer experience is also part of that experience?

[Read more...](https://theopinioncompany.com/index.php/thoughts/item/17-are-your-research-efforts-hurting-the-customer-experience)

## [Would you recommend NPS to a friend, relative or colleague?](https://theopinioncompany.com/index.php/thoughts/item/14-would-you-recommend-nps-to-a-friend-relative-or-colleague)

Published in [I am not a number](https://theopinioncompany.com/index.php/thoughts/itemlist/category/8-i-am-not-a-number)

Tuesday, 14 February 2017 17:14

If you were to recommend NPS to a friend, relative or colleague, what would your answer be? We were recently asked this question ourselves and answered a 7 or 8 out of 10. Here is why.

[Read more...](https://theopinioncompany.com/index.php/thoughts/item/14-would-you-recommend-nps-to-a-friend-relative-or-colleague)

## The chocolate teapot of Social Media

Published in [Digital disruption](https://theopinioncompany.com/index.php/thoughts/itemlist/category/6-digital-disruption)

Wednesday, 15 June 2016 13:12

We've used virtually every social media analysis software there is. And there is one thing we’ve learned about these tools – automated sentiment is about as useful as a chocolate teapot.

Read more...